Pastarazzi | Brand Identity Design
Role
Art Direction
Graphic Design
Tools Used
Adobe Illustrator
Adobe Photoshop
Stock Images
Duration
December 2024 - February 2025
(3 months)
Project Process
I've always been drawn to bold, playful branding that blends modern aesthetics with nostalgia. With Pastarazzi, I set out to create a pasta restaurant concept that feels energetic, vibrant, and unforgettable. Inspired by the lively spirit of Italian cuisine and the thrill of the spotlight, I crafted a visual identity that merges classic elements with a fresh, dynamic twist.
Using bold serif typography, vivid colors, and striking layouts bring out the brand’s personality—elevated yet fun, traditional yet daring. From the menu design to posters, every piece was designed to feel like a snapshot of an exciting dining experience. Pastarazzi isn't just about pasta; it's about making every meal feel like a moment worth capturing.
"Pastarazzi" blends a love for pasta with the thrill of the spotlight—because great food deserves attention. Pasta, but make it "paparazzi!"
* * *
Want to get in touch?
I'm currently looking for full-time opportunities and am always open to chat about design, animation, and AI. Or just discuss Marvel vs. DC? Let’s make something cool!